Description
Grow Your Team with the eXp Agent Recruitment Campaign
The eXp Agent Recruitment Campaign helps you attract and convert talented agents who want to grow their real estate business. Recruiting requires consistent communication, clear information, and strong positioning. However, many agents lack the time to manage a structured recruitment funnel.
This campaign solves that problem.
Your recruitment system includes webpages, blog content, SMS follow-ups, and automated email sequences. Together, these assets create a professional recruitment pipeline that operates continuously. As a result, you can focus on conversations with interested agents instead of building marketing materials.
Even better, every component works inside your CRM and website ecosystem. Leads move naturally from discovery to enrollment.
eXp Information Webpage
The eXp Information Webpage introduces agents to the eXp Realty model and the benefits of joining your team.
This page presents clear information about the brokerage. It also includes an embedded video and a strong call-to-action. Visitors can then move directly to your recruitment landing page.
You can share this page across multiple marketing channels. For example, many agents send it in email campaigns or share it on social media. Additionally, the page includes an outbound link to the official eXp career page for deeper research.
As a result, prospects gain confidence before they submit their contact details.
eXp Career Webpage
The eXp Career Webpage positions your organization like a professional recruiting operation.
Instead of a simple pitch page, this page resembles a corporate career portal. Multiple “open positions” appear with descriptions that highlight growth opportunities inside your organization.
Each listing includes a call-to-action button. When clicked, the visitor is directed to your recruitment landing page.
This approach creates curiosity and urgency. Consequently, interested agents feel encouraged to explore available opportunities with your team.
eXp Agent Recruitment Landing Page
The eXp Agent Recruitment Landing Page acts as the central lead capture hub for your campaign.
This page performs three important tasks.
First, it collects the prospect’s contact information. Second, it automatically enrolls the lead into your eXp Agent Recruitment Campaign email sequence. Third, it forwards the user to one of the recruitment blog articles included in the package.
Because of this structure, the experience feels seamless. Visitors receive helpful information while your CRM captures and organizes the lead.
You can also promote this page through social media, email blasts, and online advertising.
eXp Recruitment Blog Articles
The package includes four detailed eXp blog articles that explain the advantages of working with eXp Realty.
Each article focuses on a specific topic related to agent success, collaboration, or business growth. These articles help agents understand the real value of joining eXp and partnering with your organization.
Every article also includes a call-to-action at the end of the page. Readers can quickly navigate to your recruitment landing page if they want to learn more.
Additionally, these articles work well as social media content. Many agents use them as educational posts that generate organic recruitment interest.
SMS Text Message Follow-Ups
The eXp Agent Recruitment Campaign also includes three SMS text messages.
Immediately after a lead submits the landing page form, they receive a confirmation text. This message reassures the prospect and confirms their information was received.
Two additional messages follow during the campaign. These texts provide light follow-ups and occasional “position opening” announcements.
Because SMS has high open rates, these messages help maintain engagement with your recruitment prospects.
90-Day Automated Email Drip Campaign
This package includes 16 automated emails delivered over 90 days.
Each email supports the overall recruitment process while providing valuable information about eXp Realty. Messages include recruitment announcements, educational content, and strategic follow-ups.
Some emails introduce blog articles from the campaign. Others feature videos that explain the eXp model in greater detail. When possible, you can include your own YouTube videos to strengthen your personal brand.
The entire campaign triggers automatically when a lead submits the recruitment landing page form.
Built-In Follow-Up Reminders
Recruitment success depends on timely conversations. Therefore, this campaign also includes follow-up reminders.
These reminders appear at key moments during the recruitment process. They prompt you to reach out and continue the conversation with interested agents.
As a result, you stay organized while maximizing every recruitment opportunity.
Turnaround Time
Your eXp Agent Recruitment Campaign will be completed within 12 business days.
During this time, all webpages, blog articles, campaign emails, and automation settings will be configured and prepared for launch.
Once the campaign is ready, you can begin promoting your recruitment funnel immediately.



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